Products | Data Packages

The DTC wine market is changing, and wine clubs have to evolve to keep up with the generational shift.

My Generational Snapshot takes your own data and details how each generation—Boomers, Gen X, Millennials and Gen Z—are represented in your wine club and its KPIs. This information will equip you to make an informed action plan for your club transition strategy.

It contains three concise reports in one:

• Active Members By Generation (table and graph formats)
• Signups By Generation (Past 12 Months)
• Average Tenure By Generation.

How it works:

1. Click 'Claim Yours' to open an email request.
2. I'll send your invoice and indicate which data fields I'll need to create your report.
3. Once I receive the necessary data and the invoice is paid, I'll email you your snapshot.

Please see below for a preview of the report format.