WELCOME!
Thank you for attending my session, The Generational Shift in Your Wine Club, at the VinSUITE Wine Club Symposium.
In 2026, wine clubs have to evolve to remain relevant to younger generations of wine buyers seeking control, flexibility, and lower-commitment membership options.
On this page, you'll find resources and suggestions for what to do next. Scroll down to begin.
Take the Next Step
And Then...
Claim Your Generational Snapshot
Claim Your Generational Snapshot
Claim Your Generational Snapshot
This 3-in-1 report includes:
- Club base composition by generation
- Signups by generation (past 12 months)
- Cancels by generation (past 12 months).
Price: $95 flat fee, with the option to upgrade to a custom report if desired.
Join Forces with The Wine Lass
Claim Your Generational Snapshot
Claim Your Generational Snapshot
The Wine Lass exists to help wine clubs grow and thrive. Whether you need a one-off problem-solving session or ongoing support with a complex transition plan, I can help.
Email me to set up a private, 30-minute consultation to discuss your needs: free for VinSUITE Symposium guests.
Join WCPN
Claim Your Generational Snapshot
Join WCPN
The Wine Club Professional Network meets online every other month to discuss common wine club concerns like this one.
Members help determine the meeting topics, contribute their experiences to the discussions, and occasionally organize in-person get-togethers to socialize with colleagues from other wineries who get it.
To receive meeting invites, as well as access to the recordings, recaps and occasional wine club news roundups, join today. It's free.
Session Recording
Missed the session? No problem! Catch the "Generational Shift In Your Wine Club" recording right here.
To follow along, download the accompanying slide deck and Generational Shift Walkthrough PDF.
The Busy Season is Here
But don't panic! I have free resources for wine club and DTC Managers to survive the O.N.D. rush.