WELCOME!
Thank you for attending my session, The Generational Shift in Your Wine Club, at the VinSUITE Wine Club Symposium.
In 2026, wine clubs have to evolve to remain relevant to younger generations of wine buyers seeking control, flexibility, and lower-commitment membership options.
On this page, you'll find resources and suggestions for what to do next. Scroll down to begin.
Take the Next Step
Attend the Drop-In
Join Forces with The Wine Lass
Attend the Drop-In
I am hosting a free drop-in session to work through the walkthrough guide together and discuss any questions. It will take place via Microsoft Teams on:
Tuesday, Sep 22, 2026 | 10:30am PST
Click below to register for the event and add it to your calendar.
Join WCPN
Join Forces with The Wine Lass
Attend the Drop-In
Join the Wine Club Professional Network to get invites to bimonthly virtual meetings on wine club trends and topics.
WCPN is a friendly and inclusive network of peers sharing expertise and advice to grow our wine clubs and our careers.
Join Forces with The Wine Lass
Join Forces with The Wine Lass
Join Forces with The Wine Lass
The Wine Lass exists to help wine clubs grow and thrive. Whether you need a one-off problem-solving session or ongoing support with a complex transition plan, I can help.
Email me to set up a private, 30-minute consultation to discuss your needs: free for VinSUITE Symposium guests.
The Busy Season is Here
But don't panic! I have free resources for wine club and DTC Managers to survive the O.N.D. rush.